The Challenge
The brand possessed a highly distinctive name that it had failed to fully leverage within its identity; the challenge, therefore, was to recapture that essence and transform it into a cohesive visual system—blending art with residential design—while elevating it to match the brand's existing level of prestige.
Visual System
With the logo defined, the challenge was to develop a system that elevated the brand's values, projecting elegance, strength, editorial structure, and an architectural connection to the land. Elements and applications were thus created, enabling the brand to adapt to any moment or point of contact with the client.
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